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46. Keep Calm and Coffee On

Today’s episode is with James Rhys of Farm Boy Brews, a business established in 2019 that combines his love of coffee with a passion for raising awareness of the importance of good mental health.

Farm Boy Brews aims to use great coffee as a tool for good, by raising awareness and some much-needed funds for mental health charities in the UK.

This episode revolves around the importance of doing what it is you want to do, how mental health can change and manifest, the pressure to succeed and how taking a step back can sometimes be exactly what you need.

It also covers:

(1:45) Introductions – What Farm Boy Brews is, how it began and is continuing and the success of the coffee and the mental health aspect

(10:00) James’ personal experiences with mental health, how it manifested, how other people perceived the changes

(20:49 ish) The reaction of others and the expectation of how people would react, the perception of mental health in farming, the cultural aspects of the suicide rates in the farming industry, how people might be appreciating the farming industry more due to the current situation

(30:37) Feeling obligated to carry on, familial and personal pressure, how James’ experience different in terms of tradition

(38:09) Farm Boy Brews at present and what the future holds, the panic in the business community and being mindful of how everyone is facing coronavirus

(43:59) Mental health management moving forwards, self-care

(1:01:28) Being open about mental health, ooking after yourself as a priority, doing little things that make you feel better

(1:08:00) Closing comments

Find James and Farm Boy Brews below:




Welcome to Dark Coffee, the podcast that starts engaging and approachable conversations around mental health.

Join wellbeing advocate Alice Lyons as she attempts to normalise the conversation around mental health, from suicide to satisfaction and everything in between.

Dark Coffee aims to create a safe space to explore dark topics with curiosity, compassion and courage to empower people to build their mental strength, resilience and sense of connection.

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Suicide and Emotional Support Organisations – UK

Samaritans: Confidential suicide discussion and emotional support. Free helpline available round the clock. Text – 116123.  Call – 08457 909090  Email – Website –

Mind: Support and information for anyone suffering from a mental health issue. 0300 123 3393 Website –

Saneline: Practical information, crisis care and emotional support to people affected by mental health concerns. Helpline: 0845 767 8000, open daily from 6pm – 11pm.